Identity that carries a legacy.

Alte is a private aviation company offering tailored experiences for a discerning global clientele. Their vision was to position themselves not simply as a premium service, but as a legacy brand - one rooted in timeless values, quiet confidence, and a commitment to excellence above all.

They approached us to create a brand identity that reflected this ambition from the outset. The goal was to design a system that felt established yet modern. Refined in detail, restrained in tone, and resonant across every touchpoint, from print to aircraft interiors.

We began by exploring visual cues from heritage aviation, classical typography, and subtle cues of prestige. The resulting identity combines a custom wordmark with carefully calibrated spacing and stroke contrast - confident without excess. Supporting elements include a minimal monogram, a warm, muted palette, and elegant typographic hierarchy, all designed to speak in a measured, assured voice.

Alte’s brand is built for longevity - not trend, and designed to travel with consistency and grace. It’s an identity that carries legacy, while staying light enough to lift.