Guided by nature. Grounded in design.

True North is a real estate brokerage for those drawn to the raw beauty of nature, homes tucked between forests, perched on hillsides, or rooted deep in quiet countryside. With a distinct focus on properties that embrace the outdoors, the brand speaks to seekers of space, solitude, and soul.

The identity needed to feel grounded yet aspirational - earthy without cliché. We developed a visual language inspired by natural materials, compass forms, and topographic lines. Rich greens, warm neutrals, and organic textures reflect the environments True North represents.

This wasn’t just about selling homes, it was about articulating a lifestyle. One that values presence over polish, stillness over speed. The result is a brand that orients itself around authenticity and offers a clear direction for those looking to live with greater intention.